3 Tips For A Better Business Website In 2023

Your website is your 24/7 passive business card. Have you ever wondered if your website is working as hard for you as it should be — or could be? Have you looked at your Google Analytics to see if your site is getting traffic, leading to conversations or even getting people to stop scrolling and […]

Tipton Pools

What Are The 4 Pillars Of Blogging?

Blogging is here to stay. If you weren’t already aware of that, it is one of the best ways to keep the content on your website active and Google loves an active website. “Active” means that new content is being created regularly. If your website has been built and doesn’t have new content updated on […]

What Are The Stages Of Business Growth?

Are you a pool industry professional in the new business phase? Are you going to open a swimming pool building or pool service business or both? No matter your business plan, everyone is in the start-up phase at some point. You can’t skip the start-up phase but you do need to know what are the […]

How To Get The Most Out Of Paid Social Media Ads

Social media and its ever-changing algorithms makes it hard to have your business posts found without resorting to paid ads. When you decide to budget for paid ads whether it’s on Facebook, LinkedIn, Instagram or any of the other platforms available you need to know you will get your bang for your buck and you […]

Why Pool Industry Pros Need Online Reviews

Online business reviews for your pool business aren’t just “nice to have” Rex Richard explains why pool industry pros need online reviews. Whether you’re new to your pool construction or pool service business, word of mouth is great to find new customers, but for customers who don’t know you or know who you work with, […]

5 Tips For Writing Google Ad Copy

Whether you have a small marketing budget or a large marketing budget and believe me, Rex Richard knows that the “budget number” is relative — you need to ensure you’re getting the biggest bang for your Google buck. We have 5 tips for writing Google ad copy that will help you get found in a […]

How To Market Your Pool Industry Business

Chances are if you own and operate a pool construction business or a swimming pool service and maintenance or commercial pool service business, you don’t have time or perhaps even the skill or desire to create content for your business. You’re run off your feet keeping up with your customers and their pools. Rex Richard […]

3 Reasons You Should Be Using Video

Would you rather read an article, listen to an audio or podcast or watch a video? Video remains king even if your audience turns your video on but only listens to it, you can still grab a customer or draw in a new customer through the use of video. We have 3 reasons you should […]

How To Get Your Pool Business Found Locally

Have you wondered how to get your pool business found locally? Local SEO (search engine optimization) is the holy grail for local swimming pool service contractors and maintenance contractors and pool builders. Search engine optimization increases your visibility in your local area and when a potential customer does a search for a pool contractor in your […]