Email marketing is, and remains, an effective way to contact and stay in front of your clients. Better yet, when you’re email marketing, you are in their inbox because they invited you in! Email marketing is an effective way to deliver a message and prompt action...
Should you automate your social media? There are many good reasons to do just that BUT even if you do, you still want to go in and interact with people who are commenting on your status updates. After all, the whole idea of social media is to be social, right? We have...
If you’re like many of us, you’ve been spending a lot of time in front of the camera doing Zoom meetings with clients, colleagues and your family. If you’re getting accustomed to being on camera in that space, why not use video for your business. Are...
Are you selling products or services? Do you use a landing page to offer those? Are your landing pages converting? If no, why not? Do you take a step back and look at the content and the user experience from a visitor perspective? Does the visitor know what to do when...
We work with so many clients that have a mistaken idea of “how” social media needs to be “done.” Social media isn’t a one-size-fits all strategy. Your strategy hinges on the market in which you work, the audience with whom you want to work and your messaging....
