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Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Google Ignores Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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Is Search Engine Submission Required?

The simple answer is no – search engine submission isn’t necessary, but it does speed up the rate of discovery by Google. The…
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Anchor Text In Back-Links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine…
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Absolute Links vs. Relative Links

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been…
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Use of Images in SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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