The simple answer is no – search engine submission isn’t necessary, but it does speed up the rate of discovery by Google. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...