We work with so many clients that have a mistaken idea of “how” social media needs to be “done.” Social media isn’t a one-size-fits all strategy. Your strategy hinges on the market in which you work, the audience with whom you want to work and your messaging....
In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business owner in a search. UXO ultimately benefits the business and its brand BUT first it benefits the customer by...
Do you know what customer experience optimization — or as we call it User Experience Optimization (UXO) — and why it matters to your site and to the overall “feeling” a visitor gets when he or she comes to your website? If you aren’t sure...
You can breathe new life into old blog posts and that might make sense if you have blog posts that got you a lot of traffic. Don’t worry too much about rewriting blog posts that didn’t bring any eyes to your site before — unless you have a good...
Coronavirus is hitting many small business owners hard. The Coronavirus pandemic, though, has also been sparking the entrepreneurial spirit in many individuals. If you have the idea and desire to start a new business but aren’t sure what you can do on a...