Are you an entrepreneur who thinks that social media and blogging and email marketing is a “passing fad”? In case you haven’t noticed, the companies that are soaring and your competitors who are outpacing you are likely embracing and using social media to its greatest advantage.
What can social media marketing, blogging and email marketing do for your business? Here are five of the many benefits it provides:
Build brand recognition. Whether you’re a coach, an accountant or a pool service contractor there are other entrepreneurs doing the same thing. How can you set yourself apart? By building your brand on social media and through your blog posts. When you blog and interact on social media you are sharing your expertise and setting yourself apart from the competition.
Using social media can help you convert followers into customers. Interact with your followers to build a human element into your business brand. It’s been shown that individuals want to do business with someone with whom they feel a connection. Put your social media best foot forward, interact and be social.
Enhance your search engine rankings. The more active you are on social media the more your site will be found by both search engines and on social media platforms. Use focused keywords in your blog posts and in your social media marketing updates. Don’t keyword stuff your updates as that lowers your rankings and makes your blog posts virtually unreadable.
Online marketing is good for the bottom line. Yes, you may have to pay a content manager but that is money well spent as that person will help come up with a marketing plan that makes sense for your business. Your content manager will also help you focus your marketing efforts and spend your marketing dollars more wisely.
Get started now to reap the benefits. The sooner you start, the sooner you will see results. If you’re not already actively using social media and blogging and email marketing to your company’s advantage there is no time to delay – your competition is already making strides.
If you’re looking to amp up your social media marketing efforts, but aren’t sure where to start give us a call or drop us an email. We can help you formulate a marketing strategy that makes sense.