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Author Archives: Rex Richard
By Rex Richard
November 2, 2022
Your website is your 24/7 passive business card. Have you ever wondered if your website is working as hard for you as it…
By Rex Richard
October 1, 2022
Blogging is here to stay. If you weren’t already aware of that, it is one of the best ways to keep the content…
By Rex Richard
September 23, 2022
Are you a pool industry professional in the new business phase? Are you going to open a swimming pool building or pool service…
By Rex Richard
September 15, 2022
Social media and its ever-changing algorithms makes it hard to have your business posts found without resorting to paid ads. When you decide…
By Rex Richard
September 9, 2022
Online business reviews for your pool business aren’t just “nice to have” Rex Richard explains why pool industry pros need online reviews. Whether…
By Rex Richard
August 11, 2022
Whether you have a small marketing budget or a large marketing budget and believe me, Rex Richard knows that the “budget number” is…
By Rex Richard
August 4, 2022
Chances are if you own and operate a pool construction business or a swimming pool service and maintenance or commercial pool service business,…
By Rex Richard
July 27, 2022
Would you rather read an article, listen to an audio or podcast or watch a video? Video remains king even if your audience…
By Rex Richard
July 13, 2022
Have you wondered how to get your pool business found locally? Local SEO (search engine optimization) is the holy grail for local swimming pool…
By Rex Richard
July 6, 2022
Social media has a dirty little secret that you may not be aware of. What is it? If Facebook or Twitter or any…