If you want to “be found” in a Google search you need to build an online presence that helps you do just that. There are a myriad of elements that go into the online presence building tactics and one of those ways are to have a great meta description strategy. We have put together a list of 5 ways to write great meta descriptions to get you started.
What exactly are meta descriptions?
In order to build a great meta strategy, you need to know what it is, right? A meta description is that short text that shows up in a Google search. It is the preview text beneath the blog post or page title. The meta tag and description shows a reader what the content is about, why you should go there and what you will learn.
5 Ways To Write Great Meta Descriptions
The meta description is that first impression and you want it to be a good and compelling one. Take time to write the meta description as it is as important as the headline of your blog post.
Here are a few tips to make your meta description compelling.
- Use key words.
- Make it short and to the point. You only have 160 characters in the meta description—characters – not words.
- Put the most important info at the beginning of the description. Hook them immediately.
- Work a call to action into the meta description. What do you want the reader to do once he or she has come to your page? Be motivating, inspiring and captivating!
- Be friendly. Don’t write like you’re a middle of the night info-mercial. Be friendly and write as though you’re inviting the reader in for a cup of coffee and a chat.
Don’t use click bait. For example, don’t promise “Lose 10 pounds in 10 minutes…” when your post is about how to build a swimming pool. Once you lose your credibility you won’t get it back.
Writing meta descriptions is an art and a science and a great, experienced copywriter can help you do just that. Reach out to Rex Richard if you’re struggling to get found online.
Rex Richard - Founder and CEO, Peak Dynamics LLC Innovator, WordPress and Multisite "Niche Market Master", Writer, Speaker, Trainer, Business Coach, Serial Entrepreneur.