If you want to “be found” in a Google search you need to build an online presence that helps you do just that. There are a myriad of elements that go into the online presence building tactics and one of those ways are to have a great meta description strategy. We have put together a list of 5 ways to write great meta descriptions to get you started.

What exactly are meta descriptions?

In order to build a great meta strategy, you need to know what it is, right? A meta description is that short text that shows up in a Google search. It is the preview text beneath the blog post or page title. The meta tag and description shows a reader what the content is about, why you should go there and what you will learn.

5 Ways To Write Great Meta Descriptions

The meta description is that first impression and you want it to be a good and compelling one. Take time to write the meta description as it is as important as the headline of your blog post.

Here are a few tips to make your meta description compelling.

  1. Use key words.
  2. Make it short and to the point. You only have 160 characters in the meta description—characters – not words.
  3. Put the most important info at the beginning of the description. Hook them immediately.
  4. Work a call to action into the meta description. What do you want the reader to do once he or she has come to your page? Be motivating, inspiring and captivating!
  5. Be friendly. Don’t write like you’re a middle of the night info-mercial. Be friendly and write as though you’re inviting the reader in for a cup of coffee and a chat.

Don’t use click bait. For example, don’t promise “Lose 10 pounds in 10 minutes…” when your post is about how to build a swimming pool. Once you lose your credibility you won’t get it back.

Writing meta descriptions is an art and a science and a great, experienced copywriter can help you do just that. Reach out to Rex Richard if you’re struggling to get found online.  

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