The digital age has “forced” many entrepreneurs to take on the role of writer or copywriter, or to hire one to perform the task. Why is your digital content so important? To cut through the clutter, business owners need to set themselves apart and if...
The simple answer is no – search engine submission isn’t necessary, but it does speed up the rate of discovery by Google. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link...
The answer is simple – yes inbound linking can hurt your search ranking. The hard part to accept about this is, if inbound were to hurt my rank, then my competitors can link to my site from link farms and hurt my business. Such a scenario is beyond your control. But...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...
