Content is king. Today that is more true than ever before. Why? Because there is such a glut of information that you need to make yours stand out from the competition. You also need to make your content and your information more compelling than the rest so that you...
Hello? Is there anyone out there reading the newsletter that I put so much time and effort into? If you are hitting the “send now” button, sitting back and crossing your fingers and simply hoping your click and open rates are something to write home about, you might...
Entrepreneurs wear so many hats: niche expert, bookkeeper, sales person, office cleaner, receptionist, and so on. If one of the hats you’ve taken on is Social Media Marketing Expert for your company, you may want to step back and consider which of the tasks that...
Business owners should have email marketing as part of the tools in their marketing tool box. Why? Done correctly it can yield amazing results. The problem is that we find many business owners don’t use their email marketing, or their email list, to its fullest...
The title is not a trick question, it’s one we get asked on a regular basis, “Is blogging dead?” To which we answer, short and to the point, “No.” We can turn it around and ask, “Is marketing your business dead?” Chances are you would answer, short and to the point,...
The digital age has “forced” many entrepreneurs to take on the role of writer or copywriter, or to hire one to perform the task. Why is your digital content so important? To cut through the clutter, business owners need to set themselves apart and if...
