Keep this in mind. Garnering your website visitor’s name and email address is a gift! They do not have to divulge it. If they do, you need to reward them and thank them properly. How can you do that and make signing up for your newsletter something they enjoy and will look forward to receiving? Here are our email welcome message best practices:
- Personalize the email. Many email providers offer the option to have the message say, “Hello John!” rather than just launching right into the message of the week.
- Thank them for having signed up. If you can provide a free downloadable ebook when they offer up their name and email address all the better.
- Make sure your subject line is intriguing but not vague. Offer a promise for great information that is contained within. You can certainly have your business name in the subject line if you feel that the name recognition will help with open rates but don’t just say, “News from ABC Company” that is boring. Instead say, “ABC Company Has A Secret To The Best Pool Cleaning You’ve Ever Experienced.” Now that is intriguing, don’t you agree?
- If you have a discount coupon or are running a giveaway, that is great fodder for your enewsletter.
- Keep your reader’s time in mind when you’re preparing your enewsletters. Keep it short and to the point. If necessary, use snippets of information and then offer them links to longer pieces on your website. Remember that most individuals are reading enewsletters on mobile devices so the platform you use should be mobile friendly.
Don’t forget that you should always ask permission to add someone to your newsletter list. Just because you meet them at a networking event and they give you their business card doesn’t give you carte blanche to add them to the list.