Is your business card working for you even when you’re not at your desk? It should be. Your website is your 24/7 store front. It should be working for you when you’re sleeping, eating lunch, hiking a mountain or taking vacation. If it isn’t you need to look at what’s going on “behind the scenes” and tweak it so that it is generating business on your behalf.
Here are a few of the items to check on your site to make sure you’re getting Google juice and that you’re ranking in the search engines:
Understand your keywords. What keywords do you want to rank for? What keywords are your clients and potential clients using to find you? Think in terms of how a client would look for you. Take time to research your keywords. Write those keywords down, don’t forget to include geographic keywords if you have a store front. Consider keywords that are in your niche area as well as those that might be even loosely related to your niche. Search for your competition and see how they rank compared to your business.
Always write quality content. Keyword stuffing and writing a blog post that makes no sense just for the sake of: having a post go live and getting your keywords onto your site, will not serve you or your clients. If you aren’t offering content worth reading, potential clients will stop visiting. Also, be aware that Google can “read” and it can rank your content on readability. Keyword stuffing is never a good idea. Use keywords wisely and post frequently.
What is your Call to Action? If you don’t have a button or a phrase that says, “Buy now” or “Click here” or “Sign up today” you are missing a prime opportunity to drive action and conversion.
Link back to your own relevant articles. If you’re writing a post that alludes to something you’ve written before or that expands upon a previous post, link to it — keep people on your site and make it easy for them to find related content.
How will you know if you’re succeeding if you don’t have tools to measure? Install Google analytics. While we don’t recommend looking at your numbers every day, it’s wise to know your baseline and to note whether you’re seeing increases in traffic based on changes you make to the site.
If you’re not certain whether your site is helping you grow your business or aren’t certain which keywords to use or how to measure your traffic, give us a call today.