Just as your business can’t — and shouldn’t — be everything to everyone you simply don’t have time to do all of the social media platforms that are available, do you? Sure, you can hire someone, but how much do you want to pay and how much will that person do on your behalf? How to find time to master social media is something we talk with our clients about regularly.
Do you have ten minutes a day to devote to social media? If you do, you might get a lot more done than you ever imagined you might. Before you get excited and think, “sure I could find ten minutes… sometimes…” you need to commit to ten minutes a day, every day — not just occasionally. It is the consistency that is key.
How To Find Time To Master Social Media
Find THE one platform your ideal client is on the most. Focus on that one platform (until you find more time or until you hire someone) When you focus on one platform you will build a following and will get into a groove of posting and interacting there. You could certainly choose more than one platform, but if you do and if you only have ten minutes a day available you will be focusing your efforts for five minutes per platform. Only you can determine what your time commitment should be and on which platform you should focus.
Know when to post. If you know when your readers are available and interacting, that’s when you should be posting. If your clientele and followers interact in the middle of the night you will want to consider using a social media posting scheduler like Hootsuite or SproutSocial. These platforms allow you to batch schedule then sit back and use your ten minutes a day to interact with your followers. Don’t post through a scheduler exclusively, though because your followers want to know you are actually “live” at times.
Use part of your ten daily minutes to engage with your followers. If they take time to comment and share or engage, you owe it to them to do the same.
Do you have ten minutes per day to grow your social media following? If you truly don’t reach out to us, we can help you come up with a plan and/or point you in the direction of someone who can help you.