Pinterest can be a great search engine for your business and can drive sales. We’ve seen it happen with our clients and not all of those clients have businesses that typically lend themselves to beautiful images. How to use Pinterest for your business is something we work with clients to figure out; as with any marketing you need a strategy.

No business should take on a social platform just because everyone is doing it. We do know that Pinterest, used effectively can help you enhance your online presence. Whether you’re in the swimming pool, accounting, beekeeping or cat sitting industries, Pinterest might work into your marketing plans. You can also share your pinnable images, based on your blog posts, there and help drive traffic.

How To Use Pinterest For Your Business

Unique images are key. Even if your business isn’t one that lends itself to images (accountants or other non visual industries) you can still find images to enhance your blog posts. In fact, even if you’re not on Pinterest you should have images in your content. Look online for beautiful, royalty-free images or buy images and share those on your Pinterest page.

Verticale images rule. Pinterest is about verticale images.

Add text. If you have an image of a calculator and you’re blogging about getting your books ready for year-end add text like, “#5Tips For Year-End Money Success” for example. Make your font be around 60 point or even 72 point for readability.

Add key words. Pinterest offers an space to add keywords and a description of the pin. Use that space! Don’t forget to add your blog link.

Pin to the right board. Make boards for your Pinterest page that highlight your pins, your business keywords and blog topics. Don’t make hundreds of boards. Keep your page clean and searchable.

Is Pinterest working for your business? Are you using Pinterest as part of your overall marketing strategy? If not, why not. If so, what’s been working? If you need help, drop us a comment. Let’s talk.


Skip to content