What is the best way to get your content found? Write for humans. Sure, you want to add search engine optimized keywords and phrases, but you need to write content that humans will want to read as well as content that Google and other search engines can find and will rank. How to write creative SEO-balanced content is a question our clients struggle with so we’ve come up with a few ways to help you deliver great content that will also help you be found in a search.
SEO is a concept with which many people still struggle when they’re attempting to write content that their ideal customer wants to read but that will find its way into the computer screen of a potential new client. Using keywords is necessary, using too many keywords is called “stuffing” and will also earn your content a lower ranking in a Google search — it’s a delicate balancing act.
How To Write Creative SEO-Balanced Content
Understand your keywords and how they can be seamlessly worked into your content. Don’t just drop a keyword or phrase into your content simply because it’s a keyword. It needs to be part of your overall blog post and it must make sense within the context of your post. Keep track of your keywords and write an editorial calendar that helps focus on particular keywords for your blog content.
Do your keywords solve a client problem or pain point? Can you write a blog post that holds a keyword but also solves a problem? For example: How Dog Groomers Can Write A Blog Post (say that “dog groomers” and “blog” are your keywords — viola you have them in the headline. Note, though “blog” isn’t an easy word for which to rank because so many people are using it.
Subheads. Bullet points. Numbered lists. Your readers are busy people. Write your content in a way that appeals to skimmers. Grab their attention and draw them to the end of your post by organizing the content in such a way that they can quickly glean the concepts before they close the screen.
Don’t forget the images. Readers like to see photos — especially a photo that highlights the concept of your blog post. Also, images break up a wall of words and make the post easier to read. If you have an infographic or other visual to highlight the benefits you’re sharing in the post that is ideal as well!
Above all, write your blog posts to appeal to humans. Yes, Google will skim your post and rank it, but it is humans who read it. Try reading your blog post aloud to see how it sounds. Does it sound clunky? Are you tossing in keywords and phrases in a way that makes the prose read and sound clumsy? Rewrite it and remember — you’re writing for a human audience.
How easily do your blog posts read? Are you using SEO terms and keywords “correctly?” If you’re not sure or if you’re struggling to even uncover your keywords, send us an email or comment below.