Chances are you have heard of the change that Google implemented on April 21. In case you haven’t though, what the April 21 change was all about was that if your site is not “mobile friendly” it will not rank as well in a Google search as will a site that is mobile friendly.
What will happen to your site if you haven’t made the change yet? Here are at least some ways in which you might be impacted:
If you search for a site — or if your site is searched — on a laptop or device other than a smartphone, your ranks may not be impacted. If, however, someone searches for your site from his or her smartphone, you will lose page rank if your competition does have a mobile friendly site.
This was one of the few times in which Google announced its plans in advance. The company gave website owners and developers two months to prepare for the changes that were going to occur. Because Google controls about 66% of the total search engine traffic, you can rest assured that your clients are likely searching for you on a Google search. Check your algorithms to see where your traffic is originating from; if you find a significant amount comes from a mobile search — it is imperative that your site is mobile friendly — that is if you want to have relevance in a search.
This is a change that can be made to your site at any time to improve your mobile rankings.
If you plug your website address into the link above and find that it’s not mobile friendly give us a call or drop us an email so we can work with you to make it happen!