LinkedIn is an ideal place for a business owner to interact and connect with other business owners. As with other social media platforms, though, there is etiquette that you need to adhere to. Yes, LinkedIn is a more “business appropriate” platform than is Facebook, for example, you still don’t want to use your updates to be constantly trying to make a sale or to continually promoting your goods and services.
Here are my best practice tips for LinkedIn Etiquette:
Don’t send a connection invitation without a personal note. Add a reason why you’re sending the connection request. For example, “We me at a local networking event and I’d love to connect” is much better than sending the LinkedIn message without a personal note.
Upload your profile picture. If you’re a business professional who doesn’t have a professional headshot, step away from the computer and get one done today. Don’t crop yourself out of a family wedding photo and upload that. Use a professional photo.
Thank individuals who have requested to connect with you. Welcome them and comment on what they’re posting. Be social.
Be professional. As mentioned above, don’t be always selling. Build relationships first.
Be active and comment on status updates of others.
Don’t post too often. Even if you have brilliant things to say, space your messages out.
If someone sends you a message through your LinkedIn account, respond promptly.
Are you utilizing your LinkedIn account? Is it helping you make business connections?