What is your 24/7/365 calling card to the world? It’s your website. Is your website working for you while you’re sleeping? Because the Internet has transformed the way businesses do business, you need to have a website that works for you even when you’re not in front of the computer. Your website should lure customers in and keep them there. It should have a way to capture their names and get them onto a mailing list. Your website should also be the place where you house products for sale so you can generate passive income. Does your site do all of that? Does it do any of that?
While you ponder those questions, here are a few others to consider when it comes to your website. Frankly, all of the above questions are moot if your potential clients cannot find your site. Here are some ways you can enhance your online presence once you have a website that is the calling card to the world that you want it to be:
Research your keywords. You need to know your company’s keywords. You need to know the keywords your competition uses. You also need to know how your potential clients are searching for businesses like yours. SEO is the method that you will use to enhance your website’s visibility, rankings and draw customer’s in. There is no shortcut to good SEO best practices. If you’re a location-based business you also need to rank for location-based keywords. For example, “best swimming pool service in Phoenix, Arizona.” That has keywords for your service as well as the location. Those keywords should be used in your blog posts, on your website content and on your social media profiles.
Write content on your site that potential clients and current clients will want to read. If you “keyword” stuff your blog posts and aren’t providing relevant content you’re not helping your site rankings and chances are your clients will not become long-time readers. Write blog posts that answer questions your clients ask. Remember, your content is about “how can I help you” not “hey, look at how great we are.”
If you have a website that doesn’t have any calls to action you’re not using your online presence to your advantage. Tell visitors to your site exactly what you want them to do. “Sign up here for a free report” or “Click here to download a coupon for a free pool noodle” or “Don’t forget to register for our monthly newsletter so that you can be the first to know about our pool service specials.”
In order to know if what you’re doing on your site is “working” you need to check your analytics. Install Google Analytics on your site. This tool measures visits to the site, time on page, pages visits, referral sources and more.
What steps do you need to take today to make your online calling card as robust as it can be? If you’re not even certain, contact us for a review of your site.