Social media. It’s the best of marketing tools, it’s the worst of marketing tools. For many entrepreneurs, social media is a free way for them to get in front of a potentially large audience. For others, it’s a confusing nightmare that they just don’t understand how to utilize and many make social media errors they aren’t even aware of.
Here are some mistakes entrepreneurs make and how to move past them so your business soars.
You don’t listen to what your audience wants. If you’re not listening to what your followers are asking or saying or commenting on you are missing out on an opportunity to address their wants and needs and be their go-to resource. What is going on in your industry? What do people care about? How can you share information to address their concerns? Don’t skip those concerns.
You’re not sure why you’re on a particular platform. Why are you in Instagram if you don’t have a photo-centric site or business? If you don’t know, then don’t focus your efforts there. Focus your social media efforts where it makes sense and where your clientele congregate.
If you’re on a social network, then you need to work that network. If you decide you need to be on Instagram, then you need to focus effort, time and money there. Don’t be haphazard with your efforts. Also, don’t share the same content, word for word, on each social site. If you have followers who follow you on multiple sites they will know you’re being lazy and they will stop paying attention to what you say.
Social media is about being social. You need to offer value to your followers. They don’t want to see you continually pushing your product or services without offering them value. They know you’re selling a service. They don’t need to know that with every status update. What they do need is a tip, advice, a laugh or an acknowledgement of their concerns and an answer to their questions. Be a good listener. Share valuable information. Be social.
If you’re not certain you’re using social media “correctly” reach out to us and we can perform a social media audit and give you pointers to make your social media focus more valuable and useful and potentially profitable!