Business owners should have email marketing as part of the tools in their marketing tool box. Why? Done correctly it can yield amazing results. The problem is that we find many business owners don’t use their email marketing, or their email list, to its fullest...
The title is not a trick question, it’s one we get asked on a regular basis, “Is blogging dead?” To which we answer, short and to the point, “No.” We can turn it around and ask, “Is marketing your business dead?” Chances are you would answer, short and to the point,...
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
