There is a month and a half before the end of the year. Does that mean you take time off and let your marketing slide? Nope. You end the year strong and start the new year with a focused marketing strategy for success. We have three reasons to start blogging now. Don’t procrastinate. Don’t think you don’t have time — if you truly don’t have time or the expertise, reach out to Rex Richard and talk about his team of copywriters who can help you out!
As an entrepreneur, building your business on your own blog means that you will want to have blog posts. A blog post keeps your site high in a Google search. Also, your blog also feeds your social media. And remember when Facebook went down and probably everyone you knew was in a state of panic because they had no way to connect with clients and no way to market their business?
I’ve said so many times, “don’t build your house on rented ground” and Facebook is rented ground. If Facebook went completely away today, would your business survive? Do you have an email list? Are you blogging to raise awareness?
Three Reasons To Start Blogging Now
Here are the top reasons to start building on your own ground:
Set deadlines for when you will start blogging. Then put together a strategy of how you will meet those goals. Put your building blocks into place.
Brainstorm your topics. Brainstorm topics for a quarter of a year at a time. Look online for unique holidays to work into your blog posts. Brainstorm ideas on frequently asked questions your clients ask you or answers you give to clients on how you can address their pain points. Also, set a schedule for how many times a week you will blog. Write down your unique expertise and brainstorm topics you can blog about.
What is your competition doing? Are they blogging? If not, you will have an advantage. If they are, what can you do to make yours better? Knowing what the competition is doing gives you a competitive edge.