Is your website working for you? Do you even know how to tell if your website is doing its task? That task being to drive traffic to your business and to help you spread the word about what you do. If you have a website and all you hear is crickets, it is the time to give your website an overhaul and we have 3 tips to a better website in 2018. Keywords and SEO are still vital to an online presence but there are other items you need to address.
3 Tips To A Better Website In 2018
Make sure it’s mobile. When you consider that close to sixty percent of all visitors to websites do so from a mobile device, you need to know that your site is mobile responsive. It’s not enough that a customer can get to your site from his smart phone, your site needs to work seamlessly on the phone or it will be a disappointing user experience that may lead to them not visiting your site again.
Speed matters. In our go-go-go world, people want what they want and they want it NOW. If your site is slow to load, a potential client will look to a competitor who has a site that loads faster. If a website fails to load in four seconds the user will leave – FOUR seconds!
Make it safe. Users are well aware of sites that are unsafe, spammy or questionable and if your site doesn’t have “https” in front of the URL, they may simply go to a site that is secure. The “s” is what enhances your site’s online security. This is especially true if you make sales through your website. Make certain your SSL certificate is current.
There are many other steps you can take to assure a great user experience for visitors to your site, but these three will get you started down the right path for 2018. If you’re in need of website help and development, reach out and let’s see how we can work together!