When is the last time you looked at your social media profiles and changed the bios, your photo, the headline? If you’re looking for a way to elevate your social media profile, it’s not difficult, but it will take some dedicated time on your part to do that. Don’t be one of those people who is pushing the envelope of the age of fifty who still has his high school graduation photo as your profile picture!
Elevate Your Social Media Profile
Use new photos. The only thing worse than having a bad profile photo is to have the “egg” photo because you haven’t uploaded any photo at all. Consider the social platform for your photo. A LinkedIn photo should be more business like while your Facebook photo can be more playful. Even if you’re in the pet industry, don’t have a photo of your dog as your profile pic. You can be in the photo with your pet, but your face is the face of your business.
Update our profiles. Make certain each social profile has a bio. Use keyword searchable terms in your bio. Leave out words like, “hardworking,” “dedicated,” “goal-oriented;” use words that show who you truly are, not trite buzzwords.
Make certain your most recent work and awards are highlighted. Just as you won’t add on your resume that you cleaned swimming pools while you were in high school if you’re seeking a job in the tech industry — thirty years after the pool cleaning gig — you don’t want to highlight only items you’d accomplished decades ago.
Follow, connect with and share content from others whom you admire. It’s as much about who you know as it is about who you are. Share content that you find interesting and that your followers will find relevant. Be a connector.
When is the last time you’ve updated your social media profiles, pictures and keywords?