Content is still king. Your content can be in the form of blogging, podcasting or video. Regardless of how you use content and much of your content can be repurposed into a blog we have 5 steps to make blogging easier & more valuable.
There is nothing worse than laboring over a blog post, getting it live on your site only to hear crickets. Why did you do all the work? What was the point of putting in time and effort into a blog post that no one is reading? It is an issue many bloggers and marketing pros feel.
While we can’t guarantee that you will get eyes on the page or comments on the blog post, we do have ways to make your time spent blogging more fruitful and less a feeling that you’re wasting your time.
5 Steps To Make Blogging Easier & More Valuable
Consistency remains key in a blogger or content creator’s life. Sometimes being consistent is the issue as well as even getting started, right?
Read on for tips to help make blogging simpler than you imagined it could be.
Create a content development checklist.
Decide on a topic (creating an editorial calendar makes this much simpler). Take time to create an editorial calendar and populate it with topics that can carry you through a quarter. Update it at the end of each month so you have a continual bank of topics.
Answer a question your readers have
Solve a problem for your reader
Here are a few idea starters:
How to… (something in your industry)
Trends in your niche
# of Tips to… people love tips and lists
Insider information to… your niche
Your company news
Get ready to write
What keywords do you want to focus on? Your usual SEO terms, of course, but there may be a trending topic that fits your niche
Make sure you’re choosing one topic only
For whom are you writing? What problem will your blog post solve
Create a brief outline
Create your headline
Write until the post is done
Write as though you’re talking to someone over a cup of coffee
Aim for at least 350 words
Add in bullet points, numbered lists or subheads
Let it sit for a day, re-read it/edit it
Give it another look
Add in subheads
Add in links back to other content on your site
Add in an image
Include a call to action
Schedule for publication
Shout it to the world!
Share on your social channels
Create an info graphic
Ask employees to share on their social channels
Add into your LinkedIn page
Add a link in your email signature
Blogging doesn’t have to be hard. If you simply don’t enjoy it, don’t have time for it or aren’t good at it — let us know. We can help. Drop us a comment.