In a previous article, we wrote about SEO versus UXO (search engine optimization) (user experience optimization). We explained that SEO benefits the business owner in a search. UXO ultimately benefits the business and its brand BUT first it benefits the customer by offering him or her a wonderful, easy to navigate experience on your site. We have put together 5 Tips For Enhancing User Experience Optimization.
If you have someone on your staff who can do this, then we urge you to undertake this today. If you aren’t sure where to begin, contact us for a free SEO analysis and UXO conversation.
5 Tips For Enhancing User Experience Optimization
Where is your business today? Is the technology on your site keeping up with the technology that’s available? Are you using AI (artificial intelligence), virtual assistance and chatbots on the site? Would that enhance the user experience on your site? Evaluate what experience your customer has at your site today, then focus on addressing those experiences that are less than ideal. You may need to bring in an “outside” perspective because you and your staff are too close to see whether there is a lapse in the experience.
Who are your customers? Do you truly know what they want and how they want to receive it? Do your customers feel like you know them and their needs? Consider how great it feels when you walk into your local coffee shop and are either greeted by name or even by your order, “Hey, good morning cinnamon latte!” That is a great feeling. That barista just enhanced your experience, right? What can you and your website do to make a customer feel that way? How can you make them feel like you know them and they know you?
How do your customers want to connect? Do your customers reach out through mobile? What is that experience? Do they want to connect and communicate through social media? Are you making that easy for them? What if they just want to call or text – can they do that? Know what is driving conversions and clicks and give a customer more of that.
Check the numbers. Know what metrics matter most to you then track whether you’re meeting the standards you’ve set. What do your customers find important (that you may not) and what do they not care about (that you put a lot of time and effort into)? Remember, it’s about them – not you, although your business will ultimately benefit.
Is your staff engaged? You need to get buy in from your employees and contractors. They need to understand what you are doing from a customer experience stand point and they need to follow the steps you’re implementing. Offer rewards for those employees who exceed the standards you’ve set for UXO. You need to remain competitive and UXO matters.
Don’t let another week go by without ensuring your website is enhancing the customer experience from start to finish.