SEO (search engine optimization) isn’t magic BUT there is a skill and strategy you need to have in place in order to help your site rank. We have 5 ways to fine tune your site’s SEO. Many of these tips are steps you can do on your own, others you may need or want to talk with your webmaster to deploy them for you.
The meta description and meta title on your site need to be optimized. The meta description and page title are two of the most important elements of your site optimization. When you have a good title, it will be one that your ideal customer will intuitively search for. A good title is also one that the search engines will “serve up” when someone types words in a search. Keep your titles to fewer than 50 characters. Your meta description should have a summary of the content on the page and include the keyword you’re trying to optimize.
Your content must be unique. Don’t recycle blog posts or othe content by thinking you can change the dates, but not change the essentials of the content. Google is smart and will “ding” your page and your post for having duplicate content. Also, dont’ keyword stuff your blog posts because this is not unique or relevant content for your readers. Your readers come to your site to learn from you. Serve them content they can use. Optimize every blog post by using keywords and keyprhases.
Make sure your blog posts and pages have relevant URLs. Some websites and blog hosts will auto fill in a blog post title that doesn’t help your SEO. For example, you may write a post and publish it and the URL is: “blog-page-3” you need to check your blog post titles and make certain they match the blog post title and content. For example: “how-to-write-an-optimized-post” will show up in a search while youre “blog-page-3” will not.
Optimize the images on the page. Make certain you’re using royalty free images or images you have the right to use. When you upload an image to your blog post or website add an “alt” tag. This tag is a description of the image. You could have the alt tag description mirror the blog post title.
Link to internal pages. If you have a backlog of blog posts, use links from the post in the new post you’re writing. If a reader comes to your site for one of your posts, he or she may be intrigued enough to follow a link you’ve put in that particular post to read another of your posts. The goal is to serve up relevant content and keep the reader on the site.
Optimizing your website and blog posts is not about keyword stuffing and using keyword phrases to the detriment of serving up relevant content. Your content should feed your keywords — not the other way around.