When we work with our clients we help them put together an editorial calendar. These are great tools to keep you moving forward with blogging and marketing efforts. An editorial calendar will help you keep up with industry-specific events or holidays you want to write about. We have put together this list of 5 ways to make an editorial calendar valuable.
If you put the time into crafting an editorial calendar, it can be a powerful tool for all your marketing efforts — not just blogging. If you don’t use it and don’t update it, then it will have been a wasted effort. We have found that those businesses that blog can increase their return on investment by more than ten times over competitors who aren’t blogging. That certainly seems to be a great reason for blogging and creating consistent content, right?
5 Ways To Make An Editorial Calendar Valuable
Launch a blog and keep feeding it with new content and let us know how your sales benefit. Here are ways to use an editorial calendar to your benefit.
Make a plan in advance. If you can plan topics three months in advance, that is ideal. If you’re planning one month in advance, you’re still planning and your business will still benefit. Also, when you have an editorial calendar it takes away your stress when you sit down to write. If you’re going to outsource your content having a calendar makes it easy for the copywriter.
Don’t fill up every space. Leave room for impromptu topics or events or ideas you want to share. Your editorial calendar is a living, breathing document and you need to let it grow and change.
Get feedback from your various departments. If the sales team is having a promotion, find a way to have your content prop that up. Sales and marketing need to work hand in hand.
Use a scheduling tool. If you work on WordPress or any of the other blogging platforms, there is a tool that will let you write a lot of blog posts and schedule them to go live in the future. You will also want to make sure you don’t forget to grab that content and share it on your social media.
Keep a record of what you’ve written about, how well it was received, whether it drove sales and other analytics and metrics you like to track.
We think that blogging is a great tool you should have in your marketing arsenal. Are you blogging? If not, why not? If you are, is it benefiting your business and its sales? If you’re struggling, reach out to Rex Richard and his team.