Articles
Strategic Integrated-Hybrid™ Solution
Build An Authentic Brand
In the past, business to consumer meant that the consumer had an idea of who might have been the person behind the brand, but there wasn't always a face with the brand. Consider Pizza Hut -- is there a face you can connect with that brand? Now think of Kentucky Fried...
Should You Publish On LinkedIn?
Blogging and microblogging can be ideal ways to grow your business. Microblogging is typically performed on Twitter and Tumblr. You can blog on your own website or now there is the option to publish full length posts on LinkedIn on its publishing platform. Because...
The Science Behind Marketing Sales Funnels
Whether you're selling widgets or information products or vehicles, you should have a marketing sales funnel in place. Why? Because it can take up to seven "touches" before a potential client makes a commitment and makes a purchase. These touches could be via phone...
Manage Your Online Reputation
When is the last time you "Googled" yourself? You should do it regularly, just to see what is being written about you and to see where you rank. Using keywords will help your site rise to the top of a Google search. But if you have a competitor who might be writing...
If You’re Using Twitter Complete Your Profile
Are you using Twitter for your business? If not you could be missing an opportunity to interact with those in your industry and to connect with potential clients. As of March 2015 there were 289,000,000 active Twitter users. Chances are your audience is there too! If...
Increase Time On Page: Make Your Blog Interactive
Do you look into your Google Analytics and cringe when you see that the time on page just isn't what you'd hoped it would be? Are your bounce rates due to the fact that your blog and website content simply isn't keeping your audience engaged? Here are three ways you...