We give a lot of strategy and advice on how to amplify the messages on your blog, but we wanted to take a step back and do a blogging 101 and explain why to start one.
There are new businesses being started every day and they may throw up a website, set up social media pages, sit back and hope for the best. If for no other reason than to keep your website looking relevant in the eyes of search engines, you need to have a blog.
Blogging 101: Why To Start One
A blog is the best way to share what you want to share, what you want your audience/ideal customer to read, be known as the go-to expert and keep your site relevant in searches. That is a lot to ask from content on a page on your website, right?
The reasons for starting a blog are as varied as the entrepreneurs who start one they include:
- A marketing platform
- Building a community
- Becoming an online presence and promoting the brand
- Educating ideal customers
- Being seen as the knowledge and thought leader in your niche
As a new business owner, or a long-time business owner who is struggling to stay afloat, you may be wondering if there are still advantages to starting a blog since there are hundreds of thousands of them “out there.”
Here are a few of the benefits.
- To reach a new audience
- To rank higher on search engines
- To connect with people in your niche
- To make sales
- To be seen as the thought leader
As with anything you do for your business, do it with a plan and a purpose. Simply writing blog posts because “you were told you should” won’t be likely to forward your business goals nor will it be something you stick with. Reach out to Rex Richard of Peak Dynamics and ask for a free quote on social media marketing and strategy.