How To Be An Authentic Blogger

Chances are you’ve heard the term “authentic” being bandied about in terms of how entrepreneurs need to be. It’s not a bad message. After all, to thrive in this competitive business environment, you need a way to connect with your potential customers and that could be through your being authentic. How to be an authentic blogger is a question we get asked all of the time.

This question comes up for those entrepreneurs who know how important blogging should be to their overall marketing plan, but aren’t skilled at writing or don’t have the time to write. They wonder, if they hire a ghostwriter, will they still be considered “authentic”? The answer is yes — as long as the message your ghost writer is sharing aligns with your business mission and vision.

How To Be An Authentic Blogger

When you hire a ghostwriter you’re still involved. You and the writer will work together until he or she gets your “tone” and your “voice” and that will come through in the words he or she writes on your behalf. You own the content, you’ve worked with the writer, it’s authentically yours.

Here are ways in which you can be authentic and better connect with potential customers.

Show your appreciation. If someone interacts or likes or comments on your social media posts. Write back to them. Appreciate the effort they’ve taken to give your status update a “thumbs up.” If you’ve written a blog post and someone comments, respond to them — even if it’s just with a “thank you so much for writing!”
Show how you’re similar. The best way to connect with potential customers is to show how you’re both similar. If you are a solution provider, share a story that highlights your pain point and how your product helped you and that’s why you developed this solution — to help others!
Show what you care. If someone reads your social media status update or comments on your blog or follows your website, they may be in the beginning stages of information gathering. Make it as easy as possible to show what solutions you’re providing and how you can make their lives easier. Don’t get bogged down in your own industry jargon — to an outsider you’re speaking a foreign language and that language is not one to which they are connecting. Be real. Be authentic. Write for your unique audience.

Use your blog posts to convey your interest in the reader all as you’re being the go-to expert in your industry. Making connections will help your business thrive.