Blogging is a great way to share your message, get followers, find new customers, share exciting information and show off your expertise. If you’re blogging and none of these are happening it could be you’re simply missing a couple of key factors to make it happen. Take a deep breath and get ready to find out how to fix these 3 common blogging mistakes.
What are the mistakes?
Not knowing your message
No calls to action
How To These 3 Common Blogging Mistakes
Let’s start first with your headline. If your headline isn’t grabbing attention — and we mean SEO attention or the attention of Google, you need to fix it and quick! A boring headline, one that is too long, one that is a clickbait headline or that has no keywords in it will no do you any good when it comes to getting eyes on the page.
What is the point of the blog. ONE point. That is all you should make in a post. For example if this post was about blogging mistakes and how to build a swimming pool — you’d be like, “what is going on?” Blog posts should stick to one topic and the headline can feed that content.
What SEO terms are you looking to be found for? Do you know your key words or key phrases?
If you Google a potential headline, does any of that type of content come up in a search? Is it too vague? Have you prepped a headline that is intuitive in a search? People search for “how to” and “number posts” and single topics. Make sure your posts offer that.
You don’t know who your audience is and to whom you’re writing. That’s what we mean by “knowing your message” or not knowing it.
What does your client want from you?
What services and products do you deliver?
What is your area of expertise?
WHO do you want to read your articles? That is the bottom line. Know WHO and know WHAT you can to do alleviate their pain points.
You write your blog post then just end it. That’s all folks. You’ve made your point and you’ve gone home. Your readers will either be left shaking their heads wondering what just happened or they will shrug and think, “great info now what?” but they won’t poke around to figure out the what, they will just leave.
Have a call to action. WHAT do you want them to do when they have finished reading? Sign up for your newsletter? Attend your webinar? Hire you? WHAT?
Add in a link and the wording to prompt action. Don’t just say, “hey sign up here.” Let them know WHY they NEED to sign up. Lead them to water and give them that drink.
Are your blog posts driving traffic? How long are people staying on your site? How readable and actionable are your posts? If you don’t know the answer to these questions or if your Google Analytics are dismal CONTACT US TODAY for help with those issues and more. (see what we did there?)