If you write a social media post and no one reads it, was it worth writing? That may be a loaded question, but we do have some tips on how to more social media clicks and views on your next post and/or campaign.

There are analytics you can research until you’re cross-eyed, but then there are simple, practical tips that can be employed to assure your social media posting is reaping some benefits.

How To Get More Social Media Clicks And Views

  • Be authentic. Authenticity is key to everything you do online. Your conversations should be real and you should be sharing valuable information that benefits your audience.
  • Keep it simple. Headlines that offer quick and to-the-point information is more likely to be read.
  • Remember to write until your article/thought is finished. Don’t focus so heavily on word count that you’re padding the content. Readers will see that and will not appreciate it.
  • Reach out to industry leaders and ask for quotes and comments. Interview an industry professional.
  • Under promise, over deliver, don’t oversell. The major problem with sales pages and sales messages is they have the infomercial feel to them. Be authentic (again, see the first bullet point)
  • Make a connection and build a community. The content you share should be about fostering a community and making a connection with your ideal client and your current clients.
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