If you have a great product or service to sell and you’ve put a lot of time and effort into it, how to make your landing pages convert into sales is the next step in the process. Are your landing pages converting into sales?
Do you know where, in the process, you’re losing people? Do you know whether your landing page is the problem?
How To Make Your Landing Pages Convert
There are myriad reasons a landing page isn’t converting, but there are steps you can take to determine where yours might not be making the conversion.
- Is it easy to navigate? If the reader has to guess at what the next step is and how to take it, he or she will click off the page. You need to have it clean, easy to navigate and share a clear message. If you confuse your potential customer in the beginning of the process, you won’t move them into your funnel.
- Is your messaging consistent and clear? If you want to continue a conversation with a potential customer, you need to stay “on brand.” The message you’re sharing needs to be clear and consistent.
- Focus on one offer at a time. Yes, you can upsell later in the funnel process, but in the beginning, focus on one offer, and one offer only.
- If you’re offering a solution to a customer’s pain point, do you have numbers to back up your claims? “X number of people have tried this product and have saved more than X number of hours per week!” Don’t inflate the numbers and have testimonials to back up the claims.
- Put the “buy now” button above the fold. Yes you can have it in other places in case the reader wants to scroll and see everything on the menu, but if you have a customer who is ready to buy right now, make it easy for them to do just that.
- Don’t offer too many links in the copy. Keep your offer on the landing page and invite the reader to click a link at the bottom of the page if they need to, or want to, read more about you on your website.
- Don’t sound like an infomercial. You know those late night commercials on which the announcer hollers, “But that’s not all!!!” Be conversational and approachable in your copy.