Do you use hashtags when you’re on social media? Are you using them wisely? We have seen people use hashtags who don’t know how to use hashtags. If you’re writing a blog post about a swimming pool, for example, do you need a hashtag #hamburger #cat #trendingtopicoftheday. Use hashtags that make sense, don’t use hashtags just to say you’ve used them.
Again, back to that example above. If you’re writing about a swimming pool, use a hashtag with your location #phoenixaz, your business name #webuildpools, swimming topics like #swimming, #cleanpoolwater #poolmaintenance #poolconstruction #fiberglasspool…. you see where we are going, right?
How To Use Hashtags
Don’t hashtag stuff. We have seen some social media posts that have more than twenty — sometimes close to fifty — hashtags! Use them wisely if you want your business and your posts to be found.
The prudent use of hashtags can help your content be found. How? Several ways:
Grab a hashtag for your company. For instance: #PeakDynamics — not only the business name but a great hashtag if we want people to find us online and have them quickly recognize our brand. Does your business name or a portion of your mission statement lend itself to a hashtag? Using a hashtag might just be a great way to have a potential client find you.
Using a hashtag when you’re writing about a trending topic could bump your content in the search engines. Don’t use a trending hashtag if it doesn’t fit your brand. For example, even if #dogsincostumes was trending, it doesn’t make sense for a swimming pool company to use it, does it? Unless you’ve written a blog post about swimsuits for dogs or life vests for dogs… it’s a stretch but could work.
Use your hashtag in your online and off line marketing. Use your hashtag on your printed materials as well as online marketing.
Hashtags are an ideal way for a client or potential client to find you. If you are selling #vintagetypewriters and someone is looking, they may not have found your website, but they may find you because you used a hashtag.
Hashtags work best on Twitter, Google My Business, Pinterest and Instagram; even though people use them on other social media platforms Facebook and LinkedIn don’t really allow users to effectively search them.
Does your business use hashtags? Are they working?