Social media is great... until it isn’t, right? If you’re on social media for your business is it helping you to grow your connections or make sales? How to make meaningful social media connections is one of the questions that our clients ask us about regularly. If you’re dabbling in social media, but not truly connecting, are you wasting your time there? Should you be focusing your efforts elsewhere?

How To Make Meaningful Social Media Connections

  1. Start a Facebook group. When you have your own Facebook group you can have more intimate conversations with your clients and potential clients. If you sell products or services, you could offer “admission” into the Facebook group as one of the perks of investing in your products or services. Facebook grouns are a great way to interact, build relationships and foster conversations.
  2. It doesn’t always have to be all business. Show a personal side of your business. Whle you don’t have to share your deepest, darkest secrets or all your personal life with everyone, you can give a glimpse “behind the curtain.” People want to do business with a person, not a nameless, faceless entity.
  3. Show your goods and services in “action.” Rather than just tell how great your stuff is, do a video. Remember, too you don’t have to have a high production video — just show some unedited footage and you are letting your customers see your products and services in action.
  4. Throw your support behind something — a cause or an organization. If you’re letting your clients see the person behind the business, let them know if you support a cause or an organization. If there is a story behind your support, share that. This exposes the organization or cause to a newer, wider audience — it’s a win-win.
  5. Ask for input. If you have a community for your business give them perks of being a member — ask them for advice on new products or services, give them coupons for  new products or services you’re kicking off. Run polls and gather input.

How do you go about building your online community? Have you tried to build one?

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