Are you making any headway in your social media efforts for your business? Are you making these social media mistakes? You may be unaware of making mistakes when you’re posting to social and that could be the reason you’re not getting the engagement you were hoping for.
Are You Making These Social Media Mistakes?
Your every social media post is the same. If you’re on Facebook, Twitter, LinkedIn, YouTube, Instagram, SnapChat, etc. are you posting the same image and the same content to every account? If so, stop. If you have the same followers on many of your platforms, give them something new when they see your content in their feed.
You’re not following back. You need to follow other accounts. Social media means you need to be social and that means following others and commenting on their posts. Interact. Interact. Interact. Also, if a customer or potential customer comments on your post, engage them in conversation. You’re on social media to build relationships.
Don’t use your personal account as your business account. Your friends don’t want you to continually “sell” to them. As a matter of fact, your business associates don’t want you to continually sell to them. Follow the 80/20 rule — post interesting, useful content 80% of the time, sell your product or service 20% of the time.
You’re on every social site available. Take a step back and determine your demographic and then find out where they’re interacting on social media. You don’t need to be everywhere. If you don’t have the time to be fully active and engaged on all of the sites — and who does? — choose those that make sense and be fully present there.
You are posting too frequently or you’re not posting often enough. If you’re posting once a week, that’s probably not often enough. If you’re posting three or four or five times a day, you’re probably posting too often. Strike a balance. Don’t inundate your followers, but don’t neglect them, either.
Social media is a great way to connect and reach potential customers, but you need to use it wisely. If you’re not certain if you’re doing what needs to be done on social, work with a business who can help you spread the word about your business online while you concentrate on your core business skills.