We advise the entrepreneurs we work with to “build their business on their own ground” not “rented ground.” What is “rented ground”? Facebook or other social media platforms are ground you don’t own. If Facebook went away...
Anonymity and human nature have lead to many unhappy customers taking to the Internet to voice their bad feelings about businesses. An unhappy customer is more likely to post a negative review than is a happy customer to post a happy one. How to respond to a negative...
What kind of first impression are you making online? You know that when you meet someone in “real life” you make first impression on them and they make one on you — good or bad. What if, people are searching your name or your business prior to...
If you’ve spent any time on social media recently chances are you have seen conflict. One person states an opinion which sets off a firestorm of controversy with his or her followers/friends. As an entrepreneur you may want to avoid these types of controversial...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
