Is affiliate marketing part of your 2022 marketing strategy? Affiliate marketing can be an ideal way to bring in passive income – making money while you sleep. But to be effective you need to have a strategy, need to find those businesses that provide affiliate...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Many of our clients have thrown their hands up in despair when they write a blog post and find that no one has read it, commented on it or shared it. Why is that? They believe they’ve used the correct keywords, they have spell- and grammar-checked and...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...