Gone are the days of giving an elevator speech at a networking event. Sure, potential clients want to know if they need the services you’re offering but today potential clients want to know WHY you do what you do. There are a myriad of ways to tell what you do...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Give away your goods or services? I can hear you asking if you’ve read that correctly. I need you to take a deep breath and stick with me because there are instances in which giving away a sample of your goods or services just might garner you more clients and...
The answer is simple – yes inbound linking can hurt your search ranking. The hard part to accept about this is, if inbound were to hurt my rank, then my competitors can link to my site from link farms and hurt my business. Such a scenario is beyond your control. But...