Blogging is not dead. That’s not what we are saying, what we are saying is that podcasts are the new up and coming way to reach your audience. Should you start a podcast? The simple answer is — if it fits into your overall marketing plan. If you...
Have you ever heard the phrase about not building your business on “rented ground”? If you haven’t let me explain. When you put all of your content onto Facebook, Twitter or other social platforms you are building your business and your following on...
You know the ROI (return on investment) on products you sell and services you offer, right? What is your blog’s ROI? If you aren’t certain, then you will want to read on. Knowing the metrics and readership and bounce rates on your site is something you...
Just as your business can’t — and shouldn’t — be everything to everyone you simply don’t have time to do all of the social media platforms that are available, do you? Sure, you can hire someone, but how much do you want to pay and how...
Everything you do in your business needs to be done for a reason and with purpose. This is why you need a blogging strategy. It isn’t enough to “have blogged.” You need a strategy behind: Why you’ve blogged What you will blog about What the...
