As a new business owner you have so much to think about and so much to do. We are going to add more to your plate and tell you why new businesses should start a blog. Never fear, though, if you know you need a blog but don’t have the time or skills to write one, we have resources on our team who can help.
Blogging, as with anything else you do for your business and for its growth should be part of an overall marketing strategy. Blogging can be the hub of all your other marketing — newsletters, social media, videos, graphics, etc.
Why New Businesses Should Start A Blog
Blogging is one of the greatest resources for a business owner. Why? Because if you have a website, adding a blog page is an easy step but one that will help propel your business to the top (and why not!) of a Google search. Answer me this? When you’re looking to make a purchase, where do you go first? Do you look for the old fashioned yellow pages? Are there still even phone books around?
If you’re like close to 80% of all people — that number might be higher you take to a Google or other search engine to find out about a product and a service provider for that product. If you have a product or a service and you’re not on line you are missing out on sales — it’s as easy as that.
As mentioned, you need to have a presence online. A blog post will help your site rank because when you add a new blog you’re telling Google — hey, something new is happening… check it out.
A buying cycle can take months. If you’re sharing content online you may be staying front and center in the hearts and minds of a potential client.
A blog with proper keywords and key phrases will elevate your blog in a search and bring your site and your products and services to the top of that search.
When you blog you are the authority in your niche area. If you’re the one talking about XYZ and a potential client happens upon your site, you are immediately elevated to that expert and authority.
Post articles on topics your clients will be interested in. Link out to other articles and those sites might link back to you. Link authority goes a long way in elevating your site in a search.
Blog regularly. Use keywords and key phrases to help your site get found. Sound human — you don’t have to sound like a robot simply because you’re blogging about accounting, for example. Put a human touch on your content. Customers want to buy from, and work with, someone they know, like and trust and your blog can help them get to do just that– know, like and trust you.