Have you ever heard the phrase about not building your business on “rented ground”? If you haven’t let me explain. When you put all of your content onto Facebook, Twitter or other social platforms you are building your business and your following on...
You know the ROI (return on investment) on products you sell and services you offer, right? What is your blog’s ROI? If you aren’t certain, then you will want to read on. Knowing the metrics and readership and bounce rates on your site is something you...
Just as your business can’t — and shouldn’t — be everything to everyone you simply don’t have time to do all of the social media platforms that are available, do you? Sure, you can hire someone, but how much do you want to pay and how...
Everything you do in your business needs to be done for a reason and with purpose. This is why you need a blogging strategy. It isn’t enough to “have blogged.” You need a strategy behind: Why you’ve blogged What you will blog about What the...
Content is still king. Your content can be in the form of blogging, podcasting or video. Regardless of how you use content and much of your content can be repurposed into a blog we have 5 steps to make blogging easier & more valuable. There is nothing worse than...
