No matter how many things change in the online world, search is still king and Google still seems to be the ruler of all things digital and search. Content is king, but the way in which you use keywords and implement a search engine optimization strategy will help...
When is the last time you truly looked at your website? Is it current? Do you have up-to-date information? Have you updated colors, services, products, personnel, etc.? Is your site so outdated and takes so long to load that you don’t even look relevant? How to...
Mobile-friendly. Mobile-ready. If you’re a business owner with a website, chances are you have heard each of those terms – and likely others – bandied about. You do want your website to be easily available to any of your customers who are searching for you from their...
The answer is simple – yes inbound linking can hurt your search ranking. The hard part to accept about this is, if inbound were to hurt my rank, then my competitors can link to my site from link farms and hurt my business. Such a scenario is beyond your control. But...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...