Social media. It’s the best of marketing tools, it’s the worst of marketing tools. For many entrepreneurs, social media is a free way for them to get in front of a potentially large audience. For others, it’s a confusing nightmare that they just don’t understand how...
How to amp up your searchability is something entrepreneurs should be looking for, and at, as we move into the new year. Is your site being found? Are people connecting with you because they found you and your site in an organic search? Are people only finding you...
Pinterest can be a great search engine for your business and can drive sales. We’ve seen it happen with our clients and not all of those clients have businesses that typically lend themselves to beautiful images. How to use Pinterest for your business is...
We advise the entrepreneurs we work with to “build their business on their own ground” not “rented ground.” What is “rented ground”? Facebook or other social media platforms are ground you don’t own. If Facebook went away...
Utilizing social media effectively and efficiently is a task that entrepreneurs need to understand. There will come a time though when you will be asking, “should you outsource your social media?” That time may come when you’re simply too busy with the core competency...
