It seems like if you’re on social media you should be able to grow your business and connect with potential customers, right? Yes, and no. Sometimes just being on social isn’t enough. You need to do social “right.” We have 7 ways to improve...
Twitter is either loved or hated by marketers and business owners alike. Are you using Twitter ‘correctly’? It’s a question many business owners ask themselves. Should you be sharing content there? Just retweeting others? Is anyone even reading your...
How much time do you spend putting together your company’s newsletters? How much is it costing your business to do that? How to get your newsletters opened is a challenge that many business owners and social media managers face. Why do a newsletter if no one...
How well are you handling and managing your social media conversations? Are you making the most of your social media marketing dollars? Do you get to the end of the month and look at what you’ve spent and wonder, “was it worth it?” No matter what...
Writing effective ad copy is just as important as writing effective blog copy — maybe even more because you’re putting more money behind your ads, probably. How to write Google ad copy that converts to sales is an important part of how you allocate your...
