“Hello! Come right in!” This is what someone who has signed up for your newsletter and downloaded your lead magnet are essentially saying when they sign up and throw open the doors to their inbox to you. When you get that invitation, you need to be mindful...
There is a month and a half before the end of the year. Does that mean you take time off and let your marketing slide? Nope. You end the year strong and start the new year with a focused marketing strategy for success. We have three reasons to start blogging now....
Remember the great Facebook crash of 2021? If you cringe when I mention that you may be one of those business owners who have built your business on the “rented” ground that is Facebook — or any other social media platform. If a social platform goes...
What are the most important pages on your website? The home page? Landing page? Blog? How important are website inner pages? Frankly, those pages are your money pages. The inner pages are where clients look when they want to know who you really are, what you truly do...
Are you spending money on Facebook, or another social media platform to pay for ads? How much return are you seeing? What is your social media marketing ROI (return on investment)? If you are buying ads, but not spending time analyzing the cost per click or the rate...
