What is your 24/7/365 calling card to the world? It’s your website. Is your website working for you while you’re sleeping? Because the Internet has transformed the way businesses do business, you need to have a website that works for you even when...
What is an asset that you have in your business — right now — that is more valuable than gold? If you said, “my email list!” you are correct! There is nothing more valuable to a business owner than the trust of someone who has put his or her...
It’s nothing new, but “video is where it’s at” for many marketers and many savvy business owners as well. I know that myself and my staff are on Periscope and are experimenting with that new medium. Periscope connects to your Twitter account...
In the past, business to consumer meant that the consumer had an idea of who might have been the person behind the brand, but there wasn’t always a face with the brand. Consider Pizza Hut — is there a face you can connect with that brand? Now think of...
Blogging and microblogging can be ideal ways to grow your business. Microblogging is typically performed on Twitter and Tumblr. You can blog on your own website or now there is the option to publish full length posts on LinkedIn on its publishing platform. Because...
Whether you’re selling widgets or information products or vehicles, you should have a marketing sales funnel in place. Why? Because it can take up to seven “touches” before a potential client makes a commitment and makes a purchase. These touches...
