When you talk about your business at a networking event, do potential clients immediately associate your business name with your brand? If you don’t know what I mean think about Nike or McDonald’s – you had an immediate response to those names,...
Social media is here to stay. Chances are this doesn’t come as a surprise, but if you are still struggling with content creation and with using social media — in all its iterations — to your business’s full advantage, here are some more ideas...
LinkedIn is an ideal place for a business owner to interact and connect with other business owners. As with other social media platforms, though, there is etiquette that you need to adhere to. Yes, LinkedIn is a more “business appropriate” platform than is...
There’s been a lot of buzz recently about “telling your business story.” What exactly is that? It’s more than your elevator speech. It’s more than a list of your credentials and accomplishments and awards won. If you have heard about...
We’ve mentioned before that having a company newsletter is something that all business owners should aspire to. Why? Because it helps you stay in touch with current clients, reaches out to individuals who are on your list but who may not yet be clients. A...
E-mail pop ups. Love ’em. Hate ’em. Regardless of which camp you’re in, they work. How can you make certain that readers visit your website and want to stay there and stay involved with you? Offer them great content. A free download. Something that...
