“You should write a book!” Have you had colleagues tell you that? Maybe you should. Maybe you shouldn’t. There are a myriad of things to consider. If you’re going to use your book as a marketing tool or as a way to garner more speaking...
Yes, numbers do matter, but it’s better to have a thousand committed readers of your blog than to have millions of unengaged traffic. Having millions of visitors who “bounce” off the site after a few seconds aren’t helping your social media...
Does your business have a social media policy? You certainly don’t want to wait until you’re doing damage control because of something that was said or shared by an employee on social media. Chances are you have heard so many business owners and...
Podcasts are all the rage right now and they don’t appear to be going away any time soon. Have you ever wondered how to start a podcast? You certainly don’t want to jump on the mic then do one podcast and never do another. As with any type of marketing...
There are some brands whose online, and off line, identity is so strong you know it from the first note on a commercial to the first view of a logo. Have you ever wondered what is your brand’s online identity? Have you crafted your online messaging to feed and...
What kind of first impression are you making online? You know that when you meet someone in “real life” you make first impression on them and they make one on you — good or bad. What if, people are searching your name or your business prior to...
