In the world of technology, Artificial Intelligence (AI) has emerged as a game-changer. This sophisticated technology, often associated with big corporations, can bring…

Your website is your 24/7 passive business card. Have you ever wondered if your website is working as hard for you as it…

Blogging is here to stay. If you weren’t already aware of that, it is one of the best ways to keep the content…

Are you a pool industry professional in the new business phase? Are you going to open a swimming pool building or pool service…

Online business reviews for your pool business aren’t just “nice to have” Rex Richard explains why pool industry pros need online reviews. Whether…

Whether you have a small marketing budget or a large marketing budget and believe me, Rex Richard knows that the “budget number” is…

Chances are if you own and operate a pool construction business or a swimming pool service and maintenance or commercial pool service business,…

Would you rather read an article, listen to an audio or podcast or watch a video? Video remains king even if your audience…

Have you wondered how to get your pool business found locally? Local SEO (search engine optimization) is the holy grail for local swimming pool…

Social media has a dirty little secret that you may not be aware of. What is it? If Facebook or Twitter or any…